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We aim to educate our consumers and provide some information about why our products are a better alternative. We hope in turn this will inspire them to make more sustainable changes in other aspects of their life too. 

We want to make it as easy as possible for people to implement new changes and habits by designing the most user-friendly products.

As we’re still a fairly new brand we want to start as we mean to go on and be as transparent with our customers as possible, we plan on sharing where we source our materials and packaging from and encourage our customers to help us find ways to be better.


  • Create quality products that remain true to our brand values.

  • Inspire people to make positive changes for themselves and their environment 

  • To be a brand that is honest and open with their consumer, we want to be able to answer any question you throw at us.

  • Always aspire to be better.